I now speak of business development, development that the employer should make to your company to make sure that it is establishing itself in a market that is becoming more competitive every day and full of pitfalls. The entrepreneur is the architect of today, as I said, the creation of businesses that are dedicated to business success. Some examples? Luxottica, Natuzzi, Geox, and we can still continue with other excellences.
The business excellence must be pervasive, that operate on all the variables and get deep into the corporate business structure. In particular, the business excellence is manifested in the enterprise when they occur and reach three objectives simultaneously:
- Productivity , understood as a mental attitude towards a constant improvement of what already exists (do better today than yesterday and tomorrow better than today to do).
- Quality , understood in the sense of total quality system that involves human and material resources at all levels of the organization.
- Creativity understood in all business activities, such as business strategies, new technologies, launching new products and advertising campaigns, networks of sales (door to door, mail, internet, etc.).
The business excellence must also aim at giving a comprehensive strategy to restricted areas or niche to be national, as is the case with some Japanese companies (Sony, Toyota and Honda) or American (IBM, McDonalds, General Motors).
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