"A do what you have always done, you get what you always got. "
seems paradoxical, but people, people, they want of novelty, but why then are afraid of change?
These days, I'm living a particular situation with a company that despite its success on the market, well known, has great difficulty in planning a change. It becomes very important for the company in question, but more generally to all companies, be aware that the competitive environment in which they operate, they tend to change much faster than in previous years. The company, which becomes good, becomes a leader in its market, non solo se produce qualità nei suoi prodotti, non solo se ha un'ottima rete vendita, non solo se forma bene i suoi uomini, ma anche se sa comunicare.
Comunicare, non significa solo "parlare" con i propri clienti (caso mai quello è informare), ma, e soprattutto, saper ascoltare il "mercato" e trarre le giuste considerazione. Qualcuno potrebbe sostenere che in queste mie parole c'è dell'ovvio. Ma posso assicurarvi che così non è.
Il successo dell'impresa moderna è legato alla capacità di comunicare in modo distintivo più che alla commercializzazione del prodotto o dei servizi. La comunicazione should not and can not be just a business function with the experts becomes separated from the others but a strategic business and marketing strategy to win in the markets.
COMMUNICATION We talk about everywhere, is "produced" in every sector, from finance, human resources, from suppliers to local communities, the environment policy.
Through this new concept of integrated communication firm strategically lays the groundwork to build, strengthen or defend an Integrated System of Relations with the various audiences: customers, media, employees, suppliers, associations, etc..
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